The East India Company is the oldest company in the world that was formed on 1st January 1600 when the East India Company started colonising India. During its existence from the year 1600, the East India Company specialised in the trade of several commodities such as jute, sugar, saltpetre, cotton, silk, indigo dye, opium and tea. This company even had the largest defence force. After the uprising of 1857 against the East India Company, the British monarch took away the assets of the East India Company in order to prevent the latter from becoming more powerful. About four years ago Sanjiv Mehta acquired a 100% share in the East India Company from the original heirs. The furniture division is owned by Anurag Kanoria.
Tucked away within the premises of a crumbling mill, where the wild grass and broken walls show no sign of activity, an eager client will find his way along the tar road. The East India Company Home today, boasts of elegant pieces of furniture with intricate works of art handmade by their own carpenters and craftsmen. “Each piece of furniture is made of rosewood, walnut wood or Burma teak which is of very good quality,” says Anurag Kanoria, the owner of East India Company Home.
The East India Company has its head office in London. The company showrooms are currently in Mumbai and in Riyadh in Saudi Arabia. The third showroom will open shortly in Thailand. By the end of next year, the company plans to open showrooms in London, New Zealand, Moscow and the United States of America.
Konoria holds a masters degree in Aesthetics and doctorate in Literature with Aesthetics as a specialisation. Thus, giving him an edge in furniture design. Kanorias furniture company earlier specialised only in high end furniture and interiors. After taking over the furniture division of the East India Company, Kanoria began to stock premium antique furniture.
Every piece of furniture is crafted in a limited edition. “Since the clients pay a premium for our furniture, they expect exclusivity from us. Therefore, we do not repeat models. If it is single model furniture, we do not make more than 12 pieces. However, the higher the price of the furniture the lesser number of units are made,” says Kanoria. “Even if we do repeat the furniture, we ensure that it is well spread out and does remain in the same showroom. In this way, the chance of someone spotting an identical piece is negligible,” says Kanoria.
The store is not just unique for its furniture but also for its collection of crockery and panels. Right from dinner plates and side plates of 22 carat to glasses, candle stands and napkin rings; the store has it all. Each dinner plate is hand painted. Even the embroidery and crochet on the upholstery of the furniture has been completed manually.
The store also specialised in Art Nouveau style of furniture. “We are the only manufacturer of art nouveau style furniture in the world,” says Kanoria.
Wood being the core raw material for the furniture could pose as an environmental hazard. “We are an environment friendly company. We make use of recycled wood obtained from government authorised plantations,” says Kanoria. “90% of the wood that we use is obtained from the wood that has been used in buildings. There are many buildings built during the British rule which are now being demolished. The quality of wood back then was very good. Our evaluators evaluate the wood and then recycle them for making furniture,” he adds. The variety of recycled wood is Burma teak.
The furniture sold by the company is very elaborate and given the fact that real estate prices are increasing at an alarming rate, people try their best to save every inch of space. “Our clients include industrialists, NRIs, expatriates and people across the world that has sprawling houses and spending power. We advise people to take crockery or just single unit furniture in case they have a space crunch,” says Kanoria. Since the company also deals with interiors, the company provides flooring, upholstery, curtains, lights and taps that would suit the theme of the furniture.
Kanoria feels very privileged to be associated with the East India Company. “The name of the company holds a lot of weight and depth. Not only does it carry along with it history and culture but also a feeling of nostalgia and worth,” says Kanoria. As the owner of the East India Company Homes, Kanoria uses the symbol of the Royal Charter of Queen Elizabeth I. Thus, on the first floor landing, there is a stained glass window with the imperial Coat of Arms of the East India Company with the words “originally established in 1600 by a Royal Charter from Queen Elizabeth I”. In addition, Kanoria is one among the privileged few to have access to archives of the Royal family and of the East India Company in London. Sourced from the archives, hanging on the walls of the showroom are black and white photographs and maps of the East India colonies and books on the company history are placed on the tables kept on display.